[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.telsey.cz\/zakladni-urovne-produktu\/#Article","mainEntityOfPage":"https:\/\/www.telsey.cz\/zakladni-urovne-produktu\/","headline":"Z\u00e1kladn\u00ed \u00farovn\u011b produkt\u016f","name":"Z\u00e1kladn\u00ed \u00farovn\u011b produkt\u016f","description":"Pochopen\u00ed z\u00e1kladn\u00edch \u00farovn\u00ed produktu je d\u016fle\u017eit\u00e9 zejm\u00e9na pro to, abychom ho efektivn\u011b nab\u00edzeli c\u00edlov\u00fdm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed si jej budou nakupovat, abychom vytvo\u0159ili efektivn\u00ed marketingovou kampa\u0148, nebo abychom vymysleli dal\u0161\u00ed nov\u00e9 a nov\u00e9 inovace tohoto produktu. Produktem m\u016f\u017ee b\u00fdt vlastn\u011b cokoliv, jedn\u00e1 se o hmotn\u00e9 statky, ale tak\u00e9 o slu\u017eby, kter\u00e9 jsou statky nehmotn\u00fdmi. M\u016f\u017ee se […]","datePublished":"2023-05-15","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.telsey.cz\/author\/#Person","name":"","url":"https:\/\/www.telsey.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/383247cd769f7ac317a5bcda943ec48a3c79d996598ae4564ec21a0e178126d1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"telsey.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.telsey.cz\/wp-content\/uploads\/img_a305282_w2260_t1516795560.jpg","url":"https:\/\/www.telsey.cz\/wp-content\/uploads\/img_a305282_w2260_t1516795560.jpg","height":0,"width":0},"url":"https:\/\/www.telsey.cz\/zakladni-urovne-produktu\/","wordCount":372,"articleBody":"Pochopen\u00ed z\u00e1kladn\u00edch \u00farovn\u00ed produktu je d\u016fle\u017eit\u00e9 zejm\u00e9na pro to, abychom ho efektivn\u011b nab\u00edzeli c\u00edlov\u00fdm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed si jej budou nakupovat, abychom vytvo\u0159ili efektivn\u00ed marketingovou kampa\u0148, nebo abychom vymysleli dal\u0161\u00ed nov\u00e9 a nov\u00e9 inovace tohoto produktu. Produktem m\u016f\u017ee b\u00fdt vlastn\u011b cokoliv, jedn\u00e1 se o hmotn\u00e9 statky, ale tak\u00e9 o slu\u017eby, kter\u00e9 jsou statky nehmotn\u00fdmi. M\u016f\u017ee se jednat o z\u00e1\u017eitky, ud\u00e1losti, osoby, m\u00edsta, vlastnosti, my\u0161lenky \u010di informace. Zpravidla b\u00fdv\u00e1 nakupov\u00e1n pr\u00e1v\u011b kv\u016fli jeho z\u00e1kladn\u00ed funkci. P\u0159i rozhodov\u00e1n\u00ed v\u0161ak na z\u00e1kazn\u00edka p\u016fsob\u00ed cel\u00e1 \u0159ada dal\u0161\u00edch aspekt\u016f, kter\u00fdmi m\u016f\u017ee b\u00fdt zna\u010dka, barva, design, proveden\u00ed \u010di z\u00e1ruka. Na z\u00e1klad\u011b klasick\u00e9ho pojet\u00ed lze rozli\u0161ovat t\u0159i \u00farovn\u011b produktu \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00e1kladn\u00ed produkt \u2013 jedn\u00e1 se o skute\u010dn\u00fd \u00fa\u010del koup\u011b.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vlastn\u00ed produkt \u2013 p\u0159edstavuje v\u0161echny sou\u010d\u00e1stky tohoto produktu, jako jsou \u00farove\u0148 kvality, funkce, design, zna\u010dka, balen\u00ed a mnoho dal\u0161\u00edho.\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Roz\u0161\u00ed\u0159en\u00fd produkt \u2013 tvo\u0159\u00ed jej r\u016fzn\u00e9 dopl\u0148kov\u00e9 slu\u017eby a p\u0159\u00ednosy pro kone\u010dn\u00e9 spot\u0159ebitele.Abychom v\u0161ak toto \u010dlen\u011bn\u00ed pochopili opravdu detailn\u011b, lze vymezit p\u011bt r\u016fzn\u00fdch \u00farovn\u00ed produktu na z\u00e1klad\u011b toho, jakou hodnotu z\u00e1kazn\u00edkovi p\u0159in\u00e1\u0161\u00ed \u2013\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 J\u00e1dro produktu \u2013 jedn\u00e1 se o kl\u00ed\u010dov\u00fd p\u0159\u00ednos, kter\u00fd si z\u00e1kazn\u00edk ve skute\u010dnosti kupuje (nap\u0159\u00edklad host v\u00a0hotelu si ve skute\u010dnosti kupuje sp\u00e1nek).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00e1kladn\u00ed produkt \u2013 jedn\u00e1 se o ji\u017e skute\u010dn\u00fd produkt (znamen\u00e1 to, \u017ee hotelov\u00fd pokoj zahrnuje z\u00e1kladn\u00ed vybaven\u00ed, jak\u00fdm je nap\u0159\u00edklad postel \u010di koupelna).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 O\u010dek\u00e1van\u00fd produkt \u2013 kupuj\u00edc\u00ed od n\u00e1kupu n\u011bco o\u010dek\u00e1v\u00e1 (nap\u0159\u00edklad hotelov\u00fd host o\u010dek\u00e1v\u00e1 \u010distotu, vo\u0148avou postel, funguj\u00edc\u00ed elektriku, vypran\u00e9 ru\u010dn\u00edky\u2026).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Roz\u0161\u00ed\u0159en\u00fd produkt \u2013 jedn\u00e1 se o p\u0159\u00ednosy, kter\u00e9 jsou z\u00e1kazn\u00edkovi poskytov\u00e1ny nad jeho o\u010dek\u00e1v\u00e1n\u00ed (nap\u0159\u00edklad sou\u010d\u00e1st\u00ed hotelov\u00e9ho pokoje m\u016f\u017ee b\u00fdt l\u00e1hev sektu, v\u00fdhled na mo\u0159e\u2026).\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Potenci\u00e1ln\u00ed produkt \u2013 jedn\u00e1 se o v\u0161echna mo\u017en\u00e1 roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 produkt m\u016f\u017ee m\u00edt                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1kladn\u00ed \u00farovn\u011b produkt\u016f","item":"https:\/\/www.telsey.cz\/zakladni-urovne-produktu\/#breadcrumbitem"}]}]